updated: June 20, 2022
Key Expertise
Product management professional with 6 years of business development experience bringing innovative marketing solutions to consumer-goods industry. Hands-on experience defining requirements, managing resources, designing product, sourcing manufacturing, supervising supply chains, and collaborating with cross-functional stakeholders to manage projects and programs.
Product Management
Ideation → Implementation → Iteration: Roadmap, Creative Sourcing, Design Selection, Production Forecasting, Financial Planning, Supply Chain Coordination, Program Management
Operations Management
Detailed Process Improvement, Scalable System Implementation, Integration of Turn-Key Software Solutions, Contract Negotiation, Legal and Regulatory Compliance, External Contractor Sourcing
Sales
Deep Listening and Understanding of User Perspective, Helping Customer Identify Problem Solutions and Justify Purchase Value, Troubleshooting and Ongoing Support
Regional Sales Manager
Recruiting and Managing Large Distributed Teams, Employee Training and Demonstrations, Analytics and Reporting to Executive Team
MAY 2018 - PRESENT
Scaled this innovative branding concept - the Vitamix Recipe Cup - from idea to over $150,000 sold annually by designing, sourcing, and importing turn-key solutions to market the Vitamix blender and related products across the US.
Over 4,000,000 units sold per year.
Over 4,000,000 units sold per year.
Jan 2014 - PRESENT
Delivered a solution to the short-term housing problem for over 2,000 engineers, entrepreneurs, and bootcamp students by way of 4 property locations across Silicon Valley and San Francisco with a maximum operating capacity for 44 guests.
JAN 2011 – DEC 2013
Generated nearly $1,700,000 in revenue over 3 years selling Vitamix, the best-in-class award-winning kitchen blender at a price point 400-500% higher than the average purchase in this product category.
https://www.youtube.com/embed/TgeLNH0CBAY
Nature’s Bakery | Zipfizz | Fudgie Wudgie
JAN 2006 – JAN 2011
Owned growth marketing and sales expansion in the high-performance Northern California and Northern Nevada regions for three niche consumer market brands - Nature's Bakery, Zipfizz, and Fudgie Wudgie - by scaling teams of up to 39 representatives across 51 cities to test product-market fit and establish a sales lead against rival brands. Nature's Bakery Fig Bars and Zipfizz Healthy Energy Sport Mix are still among the most popular items in category 15 years later due to strong consumer bonds.
Graduate & Technical Project Lead
Jan 2014 - Jun 2014
Dev Bootcamp is an intense, fully immersive software development bootcamp with the goal of turning students into world-class beginning developers.
Studied how to solve problems by implementing technical solutions using Agile software development methodology. My pitch for a web-based app called codefusion received the most votes of any in our cohort. Was chosen to lead a team of 5 developers in a 2-week sprint to develop and deploy our application and present on demo day.
pocket-gophers-2014/codefusion-app
Codefusion allows developers to broadcast changes of their local files and folders to the web in real-time (like teachers sharing code examples with students) by using a Ruby Gem to track local changes, send them to Firebase, and display the directories on an Ember.js front-end.